Urvara Organics. a brand that’s all about vermicompost/khaad and plant care. wishes
to reach to a wider and more premium audience that grows plants and invests in them.
the target audience is diverse, from farmers to urban home-gardeners.
finals.
![icon and wordmark [a].](https://cdn.myportfolio.com/18af9f14-2ab9-4ab9-9a94-6d8eb4ec1470/fe4aa825-885c-44c3-97aa-890d65a75e42_rw_3840.png?h=e432c58cda36ecc4f43cbc64f7938044)
icon and wordmark [a].
![icon and wordmark [b].](https://cdn.myportfolio.com/18af9f14-2ab9-4ab9-9a94-6d8eb4ec1470/cfb26956-87eb-4cbc-a0dc-c38d0fee45a8_rw_3840.png?h=5e0cf0c9d9616a5c443788c1a4114b14)
icon and wordmark [b].

color scheme.

doodle elements.

25 kg packaging - front.

25 kg packaging - back.

5 kg packaging - front.
competitor analysis and mood-board(s).
![competitor analysis [1].](https://cdn.myportfolio.com/18af9f14-2ab9-4ab9-9a94-6d8eb4ec1470/68e5745b-8c77-4982-9e67-d57bc79fdc26_rw_3840.png?h=bd02ce0f56761d1b700af088f2e3a076)
competitor analysis [1].
![competitor analysis [2].](https://cdn.myportfolio.com/18af9f14-2ab9-4ab9-9a94-6d8eb4ec1470/b1bccb15-2e10-471c-84df-b3a586bb108f_rw_3840.png?h=344502f2b7b80b71251101abad4fd8d1)
competitor analysis [2].

target logo style.

target identity.
rough sketches and discarded logos.
![rough sketches [1].](https://cdn.myportfolio.com/18af9f14-2ab9-4ab9-9a94-6d8eb4ec1470/6a1ab942-5d62-41ae-a320-5fb6e2a5b3a9_rw_1920.png?h=3afa3a9181472adbb5129a6513bd0c59)
rough sketches [1].
![rough sketches [2].](https://cdn.myportfolio.com/18af9f14-2ab9-4ab9-9a94-6d8eb4ec1470/36d3a97f-062e-43f9-92f8-f52df6ace33a_rw_1920.png?h=d5b67529e0a8d60096a606bdd90a4711)
rough sketches [2].
![rough sketches [3].](https://cdn.myportfolio.com/18af9f14-2ab9-4ab9-9a94-6d8eb4ec1470/36d87458-2cc6-49ee-9a6b-3511115cfa06_rw_1920.png?h=6903dad5ea24b145b3749364e5118059)
rough sketches [3].
![rough sketches [4].](https://cdn.myportfolio.com/18af9f14-2ab9-4ab9-9a94-6d8eb4ec1470/f66faac2-89f2-4003-a151-0dc4be021b0c_rw_1920.png?h=e43bf69865dc00f1a416e47e4a5bcb1a)
rough sketches [4].

concept: heart + bud shaped v based on top of pot shaped U.

concept: hand supporting a u shaped tulip.

mockups: initial custom typography and icon..

concept: a wide u pot with v + heart shaped bud.
deck and presentation available upon request via email.