StellarVia. a brand based out of space city Houston, TX, offers merchant payment
services. the brand wishes it’s symbol to be connected to Houston’s image as a
space city while still efficiently portraying it’s values as a efficient, fast and secure
payment merchant service.
finals.

main logo.

houston themed logo.

light logo.

dark logo.

main logo at a bust stop.

business card.

dark logo on a subway billboard.

dark logo on a laptop.
competitor analysis and mood-board(s).

color scheme.

potential competitors.

target logo style.
rough sketches and discarded logos.

initial rough sketches.
![rough sketches [a].](https://cdn.myportfolio.com/18af9f14-2ab9-4ab9-9a94-6d8eb4ec1470/2fb6560c-74a0-45ad-9832-163d4ba662c0_rw_1920.jpg?h=f3f4b246437f89b623eef3d2df691f4e)
rough sketches [a].
![rough sketches [b].](https://cdn.myportfolio.com/18af9f14-2ab9-4ab9-9a94-6d8eb4ec1470/8cb5681f-032c-4c9b-9e49-9ad91f31aa9f_rw_1200.png?h=f854b57acb11af167cbd2845aeb8f152)
rough sketches [b].

first draft.
deck and presentation available upon request via email.